MSU College of Law

Adam Ekonomon

Adjunct Professor
Law College Building
648 N. Shaw Lane Rm 368
East Lansing, MI 48824-1300
ekonomon@msu.edu

Adam Ekonomon is Vice President and Deputy General Counsel at The J. M. Smucker Company where he is primarily responsible for legal compliance of all Marketing and Regulatory related matters. Mr. Ekonomon’s practice focuses on advertising, marketing and promotion law, including advertising compliance, advising on product claims and substantiation, drafting and negotiating agency, license and talent agreements, and promotion structure and compliance. Mr. Ekonomon also advises in the areas of food labeling, food safety and regulatory compliance. He is also responsible for managing Smucker’s trademarks worldwide. Mr. Ekonomon earned his B.S. in Finance at Youngstown State University, his J.D. from the University of Akron School of Law, and his Masters from the University of Akron Graduate School of Business. In 2015, he received his LL.M. in Global Food Law from Michigan State University College of Law.

  • Advertising Law-Food Focus
    This course covers the regulation of advertising consumer products in the United States with a focus on the advertising of food products. Topics may include the general rules governing advertising, the various types of claims, including claims associated with food and FDA regulated claims, understanding claims vs. puffery, comparative advertising, evaluating the required substantiation required to support various types of claims, environmental marketing claims (“green” claims), the use of endorsements and testimonials, issues in advertising in social media, the right of publicity (use of one’s name and likeness in advertising activities), the regulation of consumer contests and sweepstakes, intellectual property issues in advertising, and some miscellaneous topics such as ambush marketing and native advertising.